Wednesday 14 October 2015

What Is SEO / Search Engine Optimization

What Is SEO / Search Engine Optimization 


SEO stands for “search engine optimization.” It is the process of receiving traffic from the “free,” “organic,” “perspective” or “natural” search results on search engines.


All main search engines such as Google, Bing and Yahoo have prime search results, where web pages and other contented such as videos or local listings are shown and rank based on what the search engine consider most applicable to users. Payment isn’t concerned, as it is with paid search ads.

Now, SEO can be divided up into two separate groups; On-Page SEO & Off-Page SEO.

On-Page SEO: ON your website to help you rank higher, such as page titles, Alt tag, internal linking, Meta tags & descriptions, etc.


Off-Page SEO:  OFF your website to help you rank higher, such as social networking, directory submission, article submission, forum & blog marketing, profile link building etc.



SEO has two different types:


1) White Hat SEO: This is a technique that properly maintain all/maximum rules for the search engines.

2)Black Hat SEO: This is a technique that doesn't follow the authenticate search engine rule.

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