Google: EMD Update
The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to avert poor superiority sites from ranking well simply because they had words that competition search terms in their domain names. When a fresh EMD Update happens, sites that have better their content may recover good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get unconfined. Our latest news about the EMD Update is below.
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