Showing posts with label Hummingbird. Show all posts
Showing posts with label Hummingbird. Show all posts

Tuesday 16 February 2016

Grey Hat SEO

Grey Hat SEO

http://wormyseo.com/

Grey Hat SEO is the preparation of using technically legal methods to improve your site rankings, but which are properly dubious, and could one day become black hat. Think of it like legal highs.

Grey hat consists of techniques such as:
Cloaking
Purchasing old domains
Duplicate content
Link buying
Social media automation and purchasing followers


SEO Analyst

What is an SEO Analyst?

http://wormyseo.com/

SEO Analyst  :Search Engine Optimization (SEO) Analysts are also often raised to as SEO Auditors or Site Auditors.

Site audit adviser assist companies with accepting the value of their online presence, where companies could possibly improve the returns from their website, and what types of services would be able to support improving their online marketing creativity.

Using a Professional Site Audit Adviser helps companies ensure that they understand just how valued their website is and what can be done to increase its worth.

Site Audit Counsellors focus on improving many several aspects of a company's website to continue a stronger presence, increase translations from those visiting your website, and ensuring that the website maintains values.

An  SEO Analyst will focus on the following core SEO tasks on websites:

Crawl ability: Technical features of SEO such as, 301 redirects, 404 errors, site speed, server reaction, no-follow and no-index directives.

Rank ability:  On-page optimization such as keyword research, title and description tags, H1, and keyword density/frequency.

Content Marketing: Inbound marketing focus around giving input on quality content and then working on off-site optimization such as link attainment & content sharing to promote that contented.

Usability and Conversion Optimization: Converging on data to improve site layout, functionality and conversions tied to business objects.
Metastability: Define key metrics and interpret SEO results into business objectives and ROI.


Typical Requirements for an SEO Analyst include:
  • Hands-on SEO experience with a strong practical focus.
  • Experience with analytics (Google Analytics), rank observing, and database tools, including the leading SEO software tools.
  • HTML skills.
  • Site audit experience
  • Qualification in statistics, economics, accounting, math, engineering, market research or other data-driven field.
  • Experience creating and executing search marketing campaigns.
  • Knowledge with technical aspects of search engines.
  • Familiarity with Google webmaster tools.
  • Experience working with and optimizing SEO within CMS environments.
  • Experience with A/B and/or multivariate testing.
  • Advanced knowledge of Excel         





What Is SEO / Search Engine Optimization ,SEOS

What Is SEO / Search Engine Optimization ,SEOS


SEO stands for “search engine optimization.” It is the process of receiving traffic from the “free,” “organic,” “perspective” or “natural” search results on search engines.

http://wormyseo.com/services/seo-seos-search-engine-optimization/

All main search engines such as Google, Bing and Yahoo have prime search results, where web pages and other contented such as videos or local listings are shown and rank based on what the search engine consider most applicable to users. Payment isn’t concerned, as it is with paid search ads.

Now, SEO can be divided up into two separate groups; On-Page SEO & Off-Page SEO.

On-Page SEO: ON your website to help you rank higher, such as page titles, Alt tag, internal linking, Meta tags & descriptions, etc.


Off-Page SEO:  OFF your website to help you rank higher, such as social networking, directory submission, article submission, forum & blog marketing, profile link building etc.



SEO has two different types:


1) White Hat SEO: This is a technique that properly maintain all/maximum rules for the search engines.

2)Black Hat SEO: This is a technique that doesn't follow the authenticate search engine rule.





Monday 15 February 2016

Seo Tips and Tricks

Seo Tips and Tricks (SEO Services)

Top 15 Search Engine Optimization (SEO) Techniques I Forget to Do

 Seo Tips and Tricks Search Engine Optimization is a very scorching topic on the World Wide Web. After all, everyone wants to rank advanced and come up on the first page of Google search and become more traffic.

http://wormyseo.com/seo/seo-tips-and-tricks/Sometimes it is easy to get approved away with SEO though. In my view, the best method is to keep it simple and apply a bit of public sense.

Most SEO plugins will take care of the common construction related stuff for you. So in this article I will only focus on methods that you need to do yourself.

I have recognized and complete a list of top 15 SEO performs that I tend to forget quite often. These simple SEO techniques, if expert properly, can make a important change as to how my pages are ranked in the Search Engine Queries.

Seo Tips and Tricks 

1.       Use correct anchor text for inter-links. Don’t use “here”, “there” etc. for the anchor text (if you can avoid it).
2.       Improve the images, always create alt tags and write description in the alt tag.
3.       Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc. characters in the URL. Sometimes it is inevitable but try to keep it to a minimum.
4.       Use hyphens (-) between words to increase readability.
5.       Do not use underscores (_) in URLs, use hyphens (-) instead.
6.       Do not use conference id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
7.       Use internal linking when possible and suitable.
8.       Use tacky posts (if you can).
9.       Use tag clouds (if it smears).
10.   Have a category description paragraph.
11.   Let the visitors subscribe to category exact RSS feed. (Use category specific RSS plugin for WordPress)
12.   Use rel=”no follow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
13.   Use sub-directories slightly than sub-domains when possible. Sub-domains do not share link love from the main domain as it is preserved as a different domain.
14.   Research the target spectators and aim the site content properly.
15.   Keep the content up to date. Visitors don’t like obsolete content. Updating the content often also entices the Search engines spiders to directory the web pages frequently.


Going forward I will try to use this list to optimize my web pages.

Wednesday 10 February 2016

Black Hat SEO

Black Hat SEO 

http://wormyseo.com/seo/black-hat-seo/
 Black hat SEO is a rehearsal that increases a page's rank in search engines through means that interrupt the search engines' terms of service.

 The term "black hat" originated in Western movies to differentiate the "bad guys" from the "good guys," who wore white hats
 (see white hat SEO). Recently, it's used more usually to describe computer hackers, virus creators, and those who achieve wrong actions with computers.

In this tutorial, you'll learn:

  • What Black Hat SEO is, exactly
  • Black Hat SEO Tactics and Techniques
  • How to Report Black Hat SEO
  • How Black Hat SEO can affect you and your website
  • How to achieve Black Hat results without doing anything immoral or jeopardizing your long-term business

 What Is Black Hat SEO, Anyways?


Black Hat SEO is most usually defined as a censured practice that increases a page's ranking in a search engine result page (SERP). These performs are against the search engine's terms of service and can result in the site being barred from the search engine and associate sites. A list of tactics and plans employed by black hat SEO, experts have been openly decried on Google's Webmaster Guidelines and Bing's Webmaster Guidelines. Is a litmus test on whether an SEO tactic would go against a search engine's webmaster guideline? If no value is added to the user, but rankings are likely to increase, then your results are highly likely to be black hat. The same test can be applied to to salaried search performs to regulate whether an activity is careful black hat ppc.

Black Hat SEO Tactics


  • Content Automation
  • Doorway Pages
  • Hidden Text or Links
  • Keyword Stuffing
  • Reporting a Competitor
  • Sneaky Redirects
  • Cloaking

Black Hat SEO Techniques


Link Manipulation - Buying links, advertorials, and link schemes

Article Spinning

Link Schemes

Link Farms

Link Wheels

Link Networks

Rich Snippet Markup Spam

Automated Queries to Google

Creating pages, subdomains, or domains with duplicate content

Pages with malicious behavior, such as phishing, viruses, trojans, and other malware.